We had to take the 24th edition of a major European annual conference online for the first time
ILGA-Europe convenes over 600 organisations from 54 countries in Europe and Central Asia working towards equality and human rights for lesbian, gay, bisexual, transgender and intersex people.
Our client’s big question
How do we turn a major European event that’s been the pillar of our community for years into an engaging online gathering for the first time?
The annual conference is central to our client’s mission: it’s been the biggest gathering for this community in Europe, pulling hundreds of activists together from 50+ countries each year since the mid-1990s. In 2020, COVID-19 restrictions demanded an imaginative new approach to get people together. More than ever, our client needed an inspiring collective space for its many members to rally in a difficult time. We were briefed to create and manage a vibrant online gathering for activists to engage, regroup and be empowered in times of turbulence.
What we did
We helped the client think through the transformation from the real to the digital world. We asked them what mattered most in their annual conference, and what we should prioritise replicating online.
We then conceptualised, designed and organised the online event. Turning a lively face-to-face week into a series of online sessions meant scaling back on some of the traditional elements of the conference, and leveraging the possibilities afforded by online formats.
For ILGA-Europe, this meant:
- An event that was accessible to more people
- More guest speakers from further afield
- Fewer sessions overall
- Some sessions publicly broadcast
- More opportunities for their members to engage